It shows potential employers that you are willing to take the extra step to learn and grow in the industry. However, if you are new to the industry and looking to get a job, Blueprint certification can be a useful tool to add credibility to your resume and make you stand out. Is Facebook Blueprint Certification Worth It?įor most people, certification is not worth it if they are looking to improve their Facebook ad skills or run their own Facebook ads. Additionally, we will be discussing how to use Facebook Blueprint training to learn Facebook ads and get started as a beginner. We will also be exploring which of the many certifications are worth considering and how to prepare for the certification exams. In this article, we will be discussing whether Facebook Blueprint Certification is worth it for Facebook advertisers and media buyers. Is Facebook Blueprint Certification Worth It? Which Certification Should You Consider as a Facebook Advertiser? Otherwise, there are other alternatives that can provide more value for business owners.įacebook Blueprint Certification - Is It Worth Getting Facebook Blueprint Certified? Facebook Blueprint Certifications may be worth it for those looking to start a career in digital marketing. However, if you're going to spend money on something, it's better to invest in a training course that can provide real value and further your marketing education. If you're new to Facebook ads, it's recommended to look at Facebook's Blueprint study material to learn the basics for free. It equips individuals with the tools to grow their business successfully and sustainably. Life Marketing's training course provides information that's not already plastered all over the internet for free. Life Marketing is a digital marketing agency that has been around for over a decade, managing millions in ad spend for clients. Other paid training courses get deeper into Facebook ad training, such as Life Marketing's training course. There are so many free avenues to obtain the basic level of knowledge when it comes to Facebook ads, including their own blueprint study material, which is free. Having the certification is only truly helpful if you're looking to start a career in digital marketing. These courses don't get into the nitty-gritty of critical thinking with your marketing and talking about real-life scenarios or what to do in really specific situations. The courses teach how to create, manage, and report on ads in ads manager, but you can learn the basics for free by just Googling it or watching a YouTube video. In our opinion, the exams are only worth doing if you are looking to get a job in digital marketing and want some credentials to add to your resume. You must do the required system test and exam simulation before exam day, and you'll also need a valid ID.Īre Facebook Blueprint Certifications Worth it? You will have to meet their at-home requirements which include a webcam for them to watch and ensure you're not cheating, as well as installing software to record your screen. Facebook is very serious about your exam environment. No refunds are given if you fail the test. What to Expect with Facebook Blueprint Exams? Different courses are available for individuals to click into and learn more about. Facebook awards credentials to individuals who demonstrate advanced level proficiency in various aspects of digital marketing with Facebook products. Facebook certification exams help you stand out in your field. What are Facebook Blueprint Certifications? Additionally, we will suggest an alternative ad course that may be better suited for your business. In this article, we will cover Facebook Blueprint Certifications to help you determine if they could actually make a difference to your business or not. However, the big question is whether these certifications are worth it. Many business owners are considering getting a Facebook ad certification through Facebook's Blueprint Certifications. Are Facebook Blueprint Certifications Worth it for Your Business?
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